If you’re unsure about using the logo over a photo, please contact the DSU Marketing and Communications Department. Please refrain from using old and non-approved logos.īe selective about where and when the logo is used against imagery or photography. Proper use of the DSU logo will ensure a strong, successful brand. Use photography that does not compete with the legibility of the logo.ĭo not place any logo over an image, texture, or pattern that diminishes the prominence or legibility of the logo. Position the logo over solid contrasting areas within the image. In particular instances, the DSU logo may be placed on full-bleed imagery. To ensure legibility of all elements, the primary university mark should never be reproduced at sizes smaller than an inch and a half (1.5) wide.įor instances where a size smaller than an inch and a half is necessary, please note the wordmark may be used at a size down to an inch. The recommended amount of clear space would be equal to the width of the letter E in STATE. When using our primary university mark, be sure to provide clear space to ensure uninterrupted readability. These variations should be considered for an alternative apparel option and inspiration for interior design. When standing on its own, the wordmark should consist of UNIVERSITY centered below the words DAKOTA STATE.Ī secondary logo set incorporates a gray palette to mimic a metallic look and feel. These marks can be used in the same color sets as the primary university mark: jeweled, flat, and individual primary and neutral colors.ĭo not crop the wordmark from the primary university mark. The alternative DSU logo set consists of a stacked version with all elements, and the elements themselves separated out by icon and wordmark. Request a logo Alternative university marks This typeface was selected for its clear readability at smaller sizes, while maintaining a prestigious academic feel The typeface for all modifiers across the university marks is Baker Signet.The LightBLUE single color is the only variation that can sit on both a light and dark colored background.These examples showcase the proper color usage when placing our primary university mark in one color on both light and dark backgrounds. screen printing or layered vinyl graphics), the full color flattened version is recommended. For times when the jeweled version is not applicable (i.e. When possible, it is preferred to use the jeweled version of this logo. Our primary university mark consists of the hexagonal D icon paired in a horizontal lockup with a variation of the university wordmark.
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